A focused six-week media and marketing campaign built around your appearance on Family Feud's 50th anniversary season.
For a short window surrounding your episode, more people will see your name and your face than at almost any other point in your career. Most of that attention will pass quietly — watched, enjoyed, and forgotten by Monday.
That's the opportunity. Not fame. Not followers for their own sake. The chance to take a moment that was never designed to sell real estate, and point it — deliberately and professionally — toward the business you've already spent 20 years building.
Twenty-plus years and millions of dollars in real estate — this appearance should work for that, not distract from it.
I'm comfortable on camera, but I don't want to become a content creator or take on another job managing social media.
I already have about 1,500 leads sitting in my CRM and a Facebook ad account generating 20–25 leads a week. The bigger opportunity is what happens after someone becomes a lead — familiarity, nurturing, and follow-up.
I want a real plan for before the episode airs and after — not just a few posts around October 29.
Use the temporary national attention around your Family Feud appearance to increase familiarity, establish your real estate authority, reactivate your existing CRM, attract new prospects, and generate additional real estate conversations — without requiring you to become a full-time content creator.
Everything in this proposal is built to serve that objective directly. If a deliverable doesn't move you toward it, it isn't in here.
Family Feud earns the attention. Your personality, on camera, turns strangers into people who feel like they know you. Twenty years of production, closings, and client relationships establish that you're not just likeable — you're credible. And the campaign's job is to carry that combination directly into real estate conversations, for both new viewers and the people already in your CRM.
Before the episode airs, we introduce the story of how you got here, your personality, and your real estate background — giving people a reason to watch and a reason to follow.
Around the air date, we use the natural spike in attention to move viewers from watching you on TV to finding you online and understanding what you do.
After the episode airs, reaction content, permitted behind-the-scenes stories, and podcast conversations transition naturally into real estate authority content and direct calls to action for buying, selling, or relocating to Georgia.
Choose the level of involvement that fits how hands-on you want to be. Every option includes the same core media production; the difference is how much of the system behind it we build and run for you.
We plan, shoot, produce, and deliver every piece of media the campaign needs. You own the finished assets and post them on your own timeline.
Everything in Option 1, plus the infrastructure that actually captures and nurtures the attention — so the campaign keeps working after the episode airs, not just during it.
Everything in Options 1 and 2, plus hands-on deployment and management of the campaign — including paid advertising setup and monitoring.
$4,500 — we professionally create the campaign and media assets.
$6,500 — we create the media and build the system that captures, nurtures, and organizes the attention.
$7,500+ — we create the media, build the system, and manage its deployment and paid advertising.
| Included | $4,500 | $6,500 | $7,500+ |
|---|---|---|---|
| Strategy & content planning | Yes | Yes | Yes |
| Long-form, short-form & podcast production | Yes | Yes | Yes |
| Landing page & CRM lead capture | — | Yes | Yes |
| Email & SMS nurture campaign | — | Yes | Yes |
| Automation & lead tagging | — | Yes | Yes |
| Paid advertising setup & management | — | — | Yes |
| Campaign monitoring & reporting | — | — | Yes |
Strategy, messaging, scheduling, and — if Option 2 or 3 is selected — CRM campaign preparation.
Long-form and short-form content, pre-show podcast, and teaser material filmed and edited.
Anticipation content, landing page and nurture sequence go live where applicable.
Primary engagement push around the broadcast.
Recorded the day after, scheduling permitting.
Reaction content, behind-the-scenes stories, real estate authority content, campaign calls to action, and retargeting where applicable.
Option 1 (Media Campaign) does not include:
50% deposit to reserve production and begin campaign development. The remaining 50% is due, per the production agreement, before final campaign delivery and launch.
Exact management scope and any ongoing management period are finalized before execution begins. Paid advertising spend is always separate from the management fee, paid directly to the ad platforms.
Choose Option 1, 2, or 3 below.
Sign the acceptance below and submit the 50% deposit to reserve production dates.
We schedule strategy and filming dates against the October 29 air date.